Published on 06 November 2026
On November 3, 2026, in Laval, Eureden participated in the 10th National Food and Agriculture Conference, organized by Ouest-France around the theme "Eating Well, at Any Price?". At this event, Anne Le Texier, a farmer in Moréac (56) and president of the Eureden Egg Producers' Organization, and Marc Basset, director of the Egg division, presented the challenges and levers for action of the cooperative to support the future of French production.
“An egg laid is an egg already sold”: this formula illustrates the functioning of the Egg branch of Eureden and the importance of its collective organization.
Production relies on close cooperation between farmers, their elected representatives, and operational teams. Together, they work to adapt production volumes and methods to market needs, develop outlets, and improve processing tools.
This complementarity between upstream and downstream makes it possible to better anticipate market developments, to give visibility to farmers and to secure outlets for their production.
During their presentation at the conference, Anne Le Texier and Marc Basset highlighted three major issues for the sector.
Innovating to meet market expectations
Eureden develops a range of products that meet the needs of consumers and professionals: shell eggs, notably under the Paysan Breton brand, egg products, and catering solutions with Cocotine. This brand, dedicated to catering professionals, celebrates its 10th anniversary in 2026.
Supporting the evolution of livestock farming
Adapting livestock farming to heat waves, managing water resources, and evolving farming practices require investment and long-term support. These transformations must also be accompanied by fair pricing for production, which is essential for the economic viability of farms.
Preparing for generational renewal
The installation of young farmers, the transfer of farms, the modernization of industrial tools, the attractiveness of the professions and training are all levers to perpetuate know-how and maintain a competitive French production.
Beyond these three challenges, there is a common goal: to give farmers visibility, secure their markets and contribute to French food sovereignty.
In addition to the discussions, participants were able to discover several of the Group’s products at the Eureden stand and taste Cocotine egg-based specialties, including egg bites and omelets.
This 10th edition of the Assises provided an opportunity for stakeholders in agriculture, agri-food and distribution to share their perspectives on a central question: how to reconcile food accessibility, producer remuneration and the capacity to produce in France? These discussions underlined the importance of dialogue and cooperation to meet the challenges of tomorrow.
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