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Diversified, sustainable agriculture

In the face of today’s environmental and societal challenges, we work with our co-op farmers to roll out solutions which are innovative, responsible and effective. Much more than a shift in practices, this involves engaging all our people in the agricultural and nutrition transition.

Supporting the agricultural transition

Our many working tools – the land, water and biodiversity – are fragile resources that we need to preserve.

Given these resource issues, we have embarked on a profound transformation of our production models, hand in hand with our co-op farmers. We innovate, experiment and roll out solutions which are more respectful of life on our planet. And because we truly believe that diversity in farming and farmers will enable us to respond to the diversity of consumers, we encourage organic farming, just as we encourage agroecology which utilizes resilient practices that are respectful of our ecosystems, conservation agriculture which aims to preserve our soil, and precision agriculture which relies on cutting edge technologies.

The diversity of those models within our co-operatives helps to boost skill sets on the whole, with each person feeding off the experience of others, and a commitment from one and all to conserving natural resources.

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100% of Eureden’s vegetable farmers have or are undergoing environmental certification, a process touted by the French Ministry of Agriculture to develop agroecological practices.

Developing rewarding value chains

We are rethinking the agricultural model as a whole and are committed to developing value chains which are in line with new dietary trends, making them more widely appreciated.

For example, we are working to reintroduce the cultivation of dried legumes so as to offer a local nutritional solution for vegetarian and flexitarian consumers.

Looking out for animal welfare

Given the sharp decline in the quantity of meat consumed, in favour of higher quality meat, we assist our farmers with the development of alternative livestock methods, for which there is very high demand on the market. And regardless of the method, be it conventional or alternative, we are banking first and foremost on the quality and on animal welfare, and also on the reduction of antibiotic use and on livestock practices that are considerate of animal welfare.