Point Vert and Cultivert in Combourg: A single, modernized site serving local customers and farmers

Operating since 2009 with a 2,300 m² retail area in the Moulin Madame business park, the Combourg Point Vert store is about to reach a new milestone. Eureden has chosen to relocate the activities of its historic downtown site to this location. The downtown site previously operated under the Cultivert brand, serving cooperative members and professionals. This consolidation required a relocation and expansion permit, adding 1,166 m² to the existing site (including a new outdoor exhibition area). Everyday consumers, farmers, and industry professionals will now benefit from a single hub of expertise and enhanced accessibility.

An enriched and diversified commercial offer

The new complex combines the best of both brands through optimized spaces.

• For the general public (Point Vert): Spaces dedicated to gardening, outdoor decor, indoor plants, and a Terroir area highlighting local regional products. The pet department offers a comprehensive range of products for pets (dogs, cats) and livestock (backyard poultry, horses). A clothing department also features a wide selection dedicated to personal protection and safety.
• For professionals and Eureden cooperative members (Cultivert): A high-performance technical offer including a large hardware/DIY section, specific ranges for livestock buildings, and tailored services adapted to farmers’ needs.

The site’s daily momentum and customer service are driven by a team of 9 employees, supported by expert technicians specialized in building layouts, green spaces, and horticultural production.

A new concept: the Espace Pro

The highlight of this site is the integration of an Espace Pro, designed to meet the specific daily needs of cooperative members more efficiently. This concept, already rolled out in Lamballe (22) and Grandchamp (56), offers:

• Privileged access: A dedicated entrance and an exclusive advisory desk for a quick, personalized welcome.
• A comprehensive offer: An expanded range of products and services tailored to the daily needs of professionals.
• On-the-field expertise: A team of technicians providing free on-site farm visits to study projects and deliver custom solutions.

Environmental performance at the heart of the project

In line with the Eureden Group’s CSR commitments, particular attention was paid to the renaturalization and energy performance of the Moulin Madame site:

• Green spaces and water management: The existing parking lot, which was previously 100% covered in impermeable asphalt, has been deeply transformed. Twenty-one trees of various species and numerous flowering shrubs have been planted. Additionally, 55 permeable parking spaces were created to optimize rainwater management, complemented by the construction of a dedicated retention basin.
• Renewable energy: The construction of the new building was leveraged to install rooftop photovoltaic panels, enabling local green energy production.
• Soft mobility: To encourage eco-responsible transportation modes, the parking lot was directly connected to adjacent pedestrian walkways, and an 8-bike capacity shelter was installed.