Published on 07 January 2021
Following the announcement of the merger of the founding cooperatives on 1 January 2021 and the implementation of a new governance structure, the Eureden Group today presented its strategic project at the 45' Eureden Live, a 100% digital event bringing together more than 2,000 cooperators, employees and partners. Eureden's objective is to become the agricultural and food industry leader in Eating Well.
To achieve this, a roadmap has been defined. The aim is to accelerate and deepen the modernisation and transformation movement already undertaken. Eureden has a twofold objective:
Several topics are priorities for farmers, and in particular young people, to make them want to join Eureden:
Alain Perrin – Managing Director : ” The most important commitment we must have is to the cooperative members. Examining our organisations through the lens of performance is what will enable us from tomorrow to ensure a better income for the farmers who have chosen Eureden. We must not hesitate to question ourselves, to demand rigour in execution, to transform ourselves, all this in order to achieve the results our members deserve “.
Pierre Antonny – Deputy Managing Director : ” We are, by birth, a multi-purpose group and will remain so by developing around our historic businesses. Not because we don’t need to change anything, quite the contrary. But because our customers, our consumers, have choices that are evolving and choices that are not unique. Our members are aware of this and are looking to get ahead of the game so that they are always better attuned to the markets. A multi-purpose cooperative values farmers’ choices to better meet those of consumers. And this is the best guarantee of its development, in the long term “.
Eureden’s ambition is not to be the leader in terms of volume or turnover but to be a group whose high quality is recognised by all consumers, suppliers, distributors and public authorities. Eureden’s responsibility is to improve the quality of what is offered to the consumer while ensuring a fair and stable income for the producer.
The priorities for this objective are :
Eureden’s objective is to become the agricultural and food industry leader in Eating Well, but also to contribute to improving the income of cooperative members, to meet market expectations, to be able to develop innovative products, to encourage women and young people in governance bodies, to be considered as a major player in CSR (Corporate Social Responsibility), meeting societal expectations and a driving force in the transformation of agriculture and the food industry.
Serge Le Bartz – President : ” Eureden will become the leader in Good Eating by practicing Good Nourishment, Good Living/Growing, Good Transformation and Good Living. We will remain faithful to the Breton territory that made us. We are aware of the responsibility we have in the development of Brittany “.
Denis Le Moine, Vice President : ” We are convinced that customer satisfaction is the best guarantee of income for farmers. This satisfaction requires a close relationship between producers and customers. “