Published on 05 June 2025
Eureden Oeuf and Griffiths Family Foods (GFF) have established a joint sales venture to accelerate the growth of their processed egg product businesses in the UK. The new entity, E&G Sales Co, will act as the exclusive sales platform for both companies’ value-added egg offerings in the British market.
This collaboration reflects Eureden’s ongoing strategy to expand its international presence in the egg sector. As part of the Breton cooperative agri-food group, Eureden is leveraging this
partnership to strengthen its position in one of Europe’s key markets. For Shropshire-based GFF—owned by the Griffiths family, prominent British egg producer, the move marks a significant step into the value-added segment, broadening its capabilities beyond traditional egg production.
The partnership agreement was officially signed on 16 May 2025, cementing a shared commitment to innovation, quality, and growth in the UK egg products market.
Equally owned by Eureden Oeuf and GFF, E&G Sales Co will be headquartered in Shropshire, England, positioning it close to key UK customers. The new business is set to begin operations on 1 October 2025 and will offer a comprehensive range of egg-based products; from liquid eggs to cooked and ready-to-eat items such as omelettes, poached eggs, scrambled eggs, and egg bites.
By combining their strengths, Eureden and Griffiths aim to deliver high-quality, efficient service across all areas: supply chain, product range, R&D, quality, and more, tailored specifically to the needs of the UK market. This collaboration also marks a key step in Eureden’s ongoing pursuit to become the European leader in processed egg products, built on its robust supply chain and proven expertise. At the same time, the Griffiths Family is expanding its portfolio beyond egg production to become one of the largest egg processers in the UK.
Rodolphe Millet,
Director of Eureden's Egg Division:
"The creation of this joint venture with Griffiths is an opportunity for us to mutually strengthen our position in the UK market for processed egg products. Two years after the acquisition of the German company Ovofit, this partnership illustrates the desire of our cooperative agri-food group to pursue the international development strategy of its egg division, at the service of customers, farmers and regions."
Elwyn Griffiths,
Managing Director of Griffiths Family Foods:
"We are delighted to be working with Eureden, a company that shares our agricultural roots and values. Our businesses are closely aligned, ranging from in-depth knowledge of the sector to a strong commitment to quality and sustainability. Eureden's influence in Europe, combined with our strength in the UK market, puts us in an ideal position to grow together and better serve our customers."
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