The Eureden Group is not just a key player in the agri-food sector in Brittany. Through a structured sponsorship policy rooted in its territories, it acts as a key player in local dynamism, supporting sports and community initiatives at various levels.
With its 16,000 farmer-cooperatives and 8,000 employees, Eureden is building a future where community, performance, and sustainable food are at the heart of its priorities. Thanks to its human and territorial approach, sponsorship becomes a tool for cohesion, a lever for development, and a reflection of the values that drive the Group.
Eureden, proud of its Breton roots, continues to write a collective history where the dynamism of the territories and the excellence of the partnerships redefine the contours of good eating and living together well beyond Brittany.
With flagship partnerships such as Rugby Club Vannes , Brest Bretagne Handball and Landerneau Bretagne Basket , Eureden embodies the collective Breton spirit.
Each partnership is designed to reflect fundamental values: local roots, collective spirit, performance and good food for all.
We cultivate partnerships around 4 pillars – Local roots. – Collective and sharing spirit. – Performance, through caring and demanding support in the progression of players and in the development of skills of the women and men who make up Eureden. – Healthy eating for all, to raise public awareness of the importance of a balanced diet.
These pillars reflect Eureden’s ambition to contribute to the dynamism of these territories. We work on our sponsorship by allowing our employees and members to participate in various initiatives.
Sponsorship is not limited to top-level clubs: it also extends to supporting amateur clubs, local associations and regional events thanks to our Magasin Vert / Point Vert and factories spread across Brittany and beyond.
The “ d’aucy Park ”, a performance center dedicated to Rugby Club Vannes , embodies this vision.
This innovative venue, a space for players to progress, also illustrates the performance and high standards that employees and farmers put into the service of good food every day. It symbolizes Eureden’s commitment to developing talent and promoting Brittany on the national and international stage.
More than just a visibility strategy, Eureden’s sponsorship is a communication lever that arouses emotions.
Each partnership is accompanied by concrete projects to promote healthy eating and raise awareness of the importance of eating well.
