As digital technologies, short supply chains and new consumer patterns are developing, new forms of distribution are emerging. Eureden works to anticipate those changes. Here is a look at some concrete examples.
In 2019, when Eureden acquired La Fraîcherie’s business, specializing in fresh fruit and vegetables prepared and packaged on site in supermarkets, we gained a position in the booming “fresh cut” sector. La Fraîcherie is a truly innovative concept in which “corners” are set up in hypermarket produce sections, that prepare ultra-fresh ready-to-eat, preservative-free raw fruit and vegetables for customers.
La Fraîcherie’s business extends throughout France in the form of corners in Auchan and Casino hypermarkets. With its kiosk model, La Fraîcherie boasts a number of strengths which set it apart:
– Ultra-freshness with products chopped and sliced on site
– A vegetarian deli to satisfy consumers looking for healthy snacks and wanting to save time preparing meals at home
– An innovative shop-in-shop concept, a crossover between pure retail and the food industry.
This new and fast-growing business line currently employs a staff of 136 and generates €8.2 million in annual turnover.
Launched in 2016, Ronsard Click & Collect is a sales concept for our poultry value chain.
For now, this buying method is limited to Eureden Group employees and co-op farmers. All they have to do is place their order on the ronsard.fr website and the go to collect their goods from the nearest Group shop with a cooling cabinet.
This new channel is quick and convenient, allowing the co-operative’s employees and member farmers to thrill their loved ones with co-op products.